Both have room for improvement compared to other industries like consumer brands and technology-financial services and banking need to up their game through more personalized experiences. Whereas the average NPS score for banking fell at 30 (previously 37). The average NPS score for financial services is 44 (previously 46). What's the average NPS score for financial services? Let's started with some important context: NPS benchmarks: 27 NPS scores for leading financial institutions.What's a good score for banking and financial services?.What's the average NPS score for banking and financial services?.Want to know average NPS scores for all major industries? Get the most comprehensive B2B NPS benchmarks guide on the planet here. In 2020, NPS for banking fell 7 points from the previous year-as you'll see below. However, the reality of execution lags behind. And a survey of the financial sector found that 47% of companies have set tangible CX targets (something that's core to actually improving interest rates according to research). The good news for consumers is that in 2021, 75% of banks are now investing in a business model that places the customer at the center. ![]() With customers becoming increasingly tech-savvy and expecting more personalized banking experiences, you can no longer afford to be lazy with loyalty. In banking and financial services, Net Promoter Score (NPS) has never been more important.
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